Most bloggers don’t promote on Myspace because it is widely known that Myspace is just for spammers and high school kids. However, if you are familiar with the system and you know how to work it, Myspace can actually be a decent source of traffic. In fact, about 25% of my referring traffic comes from my Myspace profile, and I highly suggest familiarizing yourself with Myspace if you haven’t already. These are the most important things to remember when trying to promote your site via Myspace:

• Sex sells: Don’t use a picture of you and don’t use your logo or a picture relating to your site. Use a picture of a hot girl (just take it from someone else’s Myspace or Facebook - Myspacers are very good at noticing if someone is “fake” and if you take something from Google Images it will be obvious, so the best way to fake it is by using another Myspacer’s pictures). People are not on Myspace to find businesses or to spend money, they’re on there to socialize and look at hot girls. So trick them into looking at your profile and hopefully they’ll like what they see.
• Make it private: You can choose to make your profile public (anyone can look at it) or private (you have to approve people before they can look at it - before they are approved, all they can see is your name, picture, and headline). Always make your profile private because this is what most real people (and especially good looking girls) do. It also leads to people requesting to be approved and then being interested in looking at your profile once they are approved, rather than just skimming it and passing it off.
• Use the headline: If I haven’t yet approved you to my profile, take a look at it and see what I did. Use the headline to your advantage, as this is one of the first things people see. Don’t try to come up with a catchy headline, just put your site URL here. Lots of people have catchy headlines so we’re now at the point where no one even cares and you won’t benefit at all from having one.
• Don’t look fake: This is where most advertisers fail and in turn destroy their click through rates. As I already mentioned, Myspacers are very good at spotting “fake” profiles (as in a profile made for the sole purpose of advertising a business) and if yours has the “fake look” no one will pay any attention to it. Most people have more than one picture, at least a few hundred friends, and at least a few hundred comments. Make sure your profile fits these areas (adding random friends and commenting random people so they’ll comment you back is fine, because new people looking at your profile won’t know that you don’t actually know these people). Then slap up a banner on your page or your URL in your headline and you’re good to go.
• Don’t waste time: Myspace is a fun site to waste time on and I’ve actually met a few girls that I started talking to on Myspace. If you’re using it solely to advertise your site, don’t get caught up in it, and make sure you’re not wasting time browsing people’s profiles, listening to music, etc. The last point I made, “Don’t Look Fake,” actually requires some time to perfect and if you don’t have this time, I’d suggest leaving your profile on private. Mine is set to private and I almost never log on to approve friend requests, but it doesn’t matter because they’ve already seen my URL in the headline and visited the site. My CTR would probably increase slightly if I actually spent more time on it but I just don’t have that time.

I’ve heard that most Myspace advertisers typically receive about a 1-2% CTR, which is pretty bad. That means for every 1000 people who look at your profile, 10 of them will visit your site, and you have to assume that at least half of them will just leave and never come back. But by using the tips outlined above, you can significantly boost your CTR and start generating massive amounts of traffic.

Note: I have a few profiles I don’t use anymore if anyone is interested in buying them. One of them has 480 friends, one has 3100, one has 3800, and one has 8100. The more friends you have, the more people who will see your profile. You can also spam bulletins to all your friends (it essentially works the same as a mailing list, where each friend is equivalent to a mailing list subscriber). If you’re interested, email me at info (at) stakloaded (dot) net, and if you have any questions about Myspace marketing, leave a comment and I’ll be happy to help you out.

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